A brand new chapter.

ANDRIUS MASAUSKAS
At Natural Original, we believe that creativity, craftsmanship and education are the foundation of every successful salon. That’s why we are proud to announce Andrius Mašauskas as our new International Art Director. His appointment marks an exciting new chapter in the continued development of N\O as an international boutique salon brand, dedicated to inspiring hair professionals with innovative products, creative collections and high-quality education.
A shared vision for creativity
Andrius Mašauskas is an internationally recognised hair artist, educator and creative director from Lithuania. His work is known for combining technical precision with contemporary creativity, translating international trends into techniques that are both inspiring and commercially relevant for the salon. With a foundation rooted in the Vidal Sassoon methodology and years of international education alongside leading industry names, Andrius has built an impressive reputation. His work has been recognised with the prestigious International Visionary Award at the Alternative Hair Show, while his education and stage presentations continue to inspire hairdressers around the world. As International Art Director, Andrius is also the creative force behind the upcoming N\O EVOLVE Collection, full of Form and Motion. This new collection embodies the N\O philosophy through contemporary shapes, dynamic movement and salon-ready techniques that inspire professionals to express their creativity with confidence.

Looking Ahead
For N\O, this collaboration is about more than welcoming a new International Art Director. It is about bringing together two shared ambitions: a passion for craftsmanship and a commitment to helping salons grow through creativity, education and innovation. Together, we will develop inspiring collections, advanced education programmes, Boutique Salon Sessions and creative content that empowers stylists to refine their skills and express their own signature. The coming months will see the launch of the EVOLVE Collection, international education, Boutique Salon Sessions and inspiring creative collaborations led by Andrius. We look forward to sharing this journey with salons and hair professionals across the world.
Welcome to the N\O family, Andrius.

