Ten years of Natural Original.
For ten years, Natural Original has been dedicated to empowering independent salons with a focus on modern craftsmanship, creative styling, and personal attention. Our journey has been about more than just haircare—it’s been about helping salons provide memorable experiences, where creativity and comfort are always at the forefront. Staying in sync with the latest trends in beauty and fashion, we’ve spent a decade pushing boundaries, and we’re just getting started.

BORN TO BE CREATIVE.
From the beginning, Natural Original is built around offering new options in hairstyling whilst keeping hair healthy. With this rationale, we’ve steadily expanded from a single product line to multiple collections under three major pillars; Care, Color and Create. How did we get there? We’ll tell you all about it!
A complete approach
Natural Original made its debut with the N\O Creator collection; a range of waxes, sprays and lotions intended to give salon stylists more creative possibilities. Positive reactions turned into requests for additional products. As such, Natural Original developed Urban Nature, giving salons the ability to offer a complete experience for their clients. Simultaneously, the new Colorizer collection delivered new coloring options while keeping hair healthy. In the following years, we’ve expanded with the cleansing Purity and Scalp Care collections. For coloring purposes, the innovative Shake Your Shades coloring shades was developed. Now, we’re at the point where we are able to support salons in servicing their clients from start to finish.
The launch of Decade
To celebrate this incredible milestone, we’re proud to introduce Decade; our anniversary magazine that captures not just our products, but the inspiration and creativity that defines Natural Original. Unlike our previous lookbooks, which primarily showcased our product range, Decade goes beyond that. It’s a curated magazine that brings together inspiration, tips and styling techniques from within our community to help you get the most out of our carefully crafted haircare range.