We are a family company from Verona in Italy. We are passionate about beauty and the precious raw materials that nature provides. We believe in the importance of offering our customers solutions and projects that meet the multiple needs of a highly innovative and constantly evolving sector.


Natural ingredients, selected by the effectiveness and suitability of each ingredient to meet specific hair needs. Our formulas work in a synergistic mix based on specific active ingredients.
The complete formulas have been developed to achieve it’s performance and action over the hair. Each ingredient helps the other to function best.


Original creations, created by professional hairdressers who consider craft and craftsmanship of paramount importance. With their professional knowledge and expertise, they use the right products to provide customers with a hairstyle that expresses their personal character and connects to the latest trends.

We are 100% vegan, where animal ingredients are replaced as much as possible by natural ingredients, and not by chemical alternatives.

Made in Italy. The development of each Natural Original® product is developed and produced in accordance with strictest requirements. Under the sharp eye of European laws and regulations, all products are of course not tested on animals and vegan. In addition, the products are completely free of SLS, silicone, parabens, petrolatum, paraffin, mineral oils, palm oil, allergens, PPD, resorcinol and ammonia.